Dave Buonaguidi Book Launch

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Thursday, 2 May 2019 to Sunday, 5 May 2019
Thursday, 2 May 2019 -
6:30pm to 8:30pm


Dave Buonaguidi has been a maverick in the advertising world for over 30 years. Starting his career at TBWA in the heady days of the mid 80s, he has worked in various small agencies, multinationals and startups, and co-founded agencies including St. Luke’s, the co-operative creative agency named ‘the most dangerous company on earth’ by The Harvard Business Review and Campaign Agency of the Year in 1997, and Karmarama, which became Marketing Week Agency of The Year 2011. It was here that he created the iconic MAKE TEA NOT WAR poster for the Stop the War Coalition.

Dave previously held the position of Creative Director for Channel4, managing advertising across the channel and setting up the acclaimed in-house agency 4Creative. In 2017 he co-founded Unltd-Inc to work with start-up businesses launching their own products. Since 2014 he built a successful career as an artist and screenprinter. He presented his TEDx talk ‘Be the driver, not the passenger’ in 2018.

This book is a rambling journey through his diverse career. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.

Join us for the opening night of Dave Buonaguidi's Book launch on Thursday 2nd May from 6.30-8.30pm at Jealous East, for an exclusive book signing event along with some very special VIP guests!

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Artist ( Description ): 

Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and is Chief Creative Officer of the London office of Crispin Porter and Bogusky.

During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head.

Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing with found imagery andobjects and assertive text that challenges the viewer.

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Venue ( Address ): 

53 Curtain Road, Shoreditch, London, EC2A 3PT

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